Mobile Marketing could be one of the biggest untapped opportunities we have ever experienced.
These days people go everywhere with their cell phone. In fact, it has become the “American Express” way because they “never leave home without it”.
What is Mobile Marketing?
The word mobile implies you can “take it with you”. This applies to smart phones, phones that can do more than just make calls and tablets.
Marketing is connecting with potential and existing clients in a way that earns their trust so when they are ready to buy or buy again you are the first company they turn to.
Why should my company focus on Mobile Marketing?
In 2013, over 1 billion smart phones were sold according to the market research firm IDC. Analysts at Gartner reported that over 195 million tablets were sold in 2013.
This means mobile marketing makes it extremely powerful to reach individuals. Imagine being able to capture cell phone numbers from your trade shows and other live events and then communicate with that audience for life. The same goes for any of your marketing campaigns.
What if you made it a game to collect as many cell phone numbers of your target audience? (with their permission, of course)
The possibilities are endless in terms of the type of campaigns and the type of mobile marketing you create.
Where should my company start with Mobile Marketing?
As with any digital marketing campaign, it starts by truly understanding what your company’s strategic goals are. Then by laying a solid Social Media system and then by adding Mobile Marketing.
It might be tempting to jump right into Mobile Marketing and skip the other steps. Your company can certainly do that if you want to skip getting the maximum results possible.
We believe all great relationships start with a simple conversation. We have both business strategists and digital marketing strategists on our team.
Whether you are looking to get clear on your strategic goals, want to evaluate existing campaigns or just want to ask some questions, we would love to talk with you.
Let’s schedule a time to talk!
Click the link below to choose a convenient time for a FREE 30 minute consultation.