Social Media Marketing has become an integral part of companies that want to expand their customer base, increase their customer relations. and dominate their market.
What is Social Media Marketing?
Social Media is simply shared content. Social = Shared. Media = Content, which could be an article, video, survey, status update, webinar or piece of audio.
Marketing has been defined by Webster’s Dictionary as,
“The act or process of buying and selling in a market.”
We like to think of marketing as building relationships for the purpose of earning trust and creating a customer or client for life.
Imagine using shared content to build clients for life?
That is a great way to think of Social Media Marketing. What would more “clients for life” do for your organization?
How Can Social Media Marketing Benefit Big Brands?
In a fast paced digital world, the competition for attention is massive. In order to stand out, you must combine strategy with creativity.
Social Media Marketing becomes the perfect tool to accomplish that.
There are many benefits to Social Media Marketing and all of them are possible with the right approach. Whether your brand is looking to:
- Expand into new markets
- Increase your brand reputation
- Generate more prospects
- Decrease your customer service department while increasing the value you give
- Build a community of raving fans
- Extend the life of any marketing campaigns
- Turn an event into a lifetime marketing return
- Decrease your current advertising spend while increasing results
And the list goes on and on.
How Can I Get a Return on Investment with Social Media Marketing?
The first step is to clearly understand your overall business strategy. Once you are clear on that, you can develop a Social Media Marketing strategy that will help you achieve your business goals.
It is important you have clearly defined goals in the business strategy, otherwise you will not see the best return on investment for your Social Media Marketing Campaign.
The biggest mistake a lot of companies (of all sizes) make is jumping right into the world of Social Media thinking that interaction alone will generate revenue.
With Social Media Marketing, a solid foundation can create a platform for your company to find success in multiple arenas. Often times, the social media campaign will outperform many other marketing strategies currently in place.
We have an interactive process that we take prospective clients through to help them really discover what is possible and understand what opportunities are available to them by simply having a strong foundation in place.
We call this the Digital SWOT Analysis. It’s like a traditional SWOT analysis for business, but focused on all of the aspects of what would make an online marketig campaign effective and profitable.
If you would like to start or accelerate your Social Media Marketing and feel you may be overlooking some crucial elements, we would love to talk.
You can use the link below to set up a call with our CEO, Anthony Kirlew, to discuss your current needs and challenges and find out how a social media marketing campaign can help you meet – and exceed – your business goals.