Winston Churchill said,
“However beautiful the strategy, you should occasionally look at the results.” Lets face it, at the end of the day if we achieve results then there is always a cause for celebration.
What is Social Media Strategy
Social Media has been defined as many things. One definition would be “crowdsourcing for trust” and our favorite is “shared content.”
Strategy can be defined as putting together a series of tasks to achieve a goal.
A Social Media Strategy is not just a Facebook campaign or getting a bigger Twitter following, it is much, much bigger than that.
Social Media Strategy is connecting all of your online possibilities in a way that achieves everything you desire in the time you want it to.
How can my company put together an effective Social Media Strategy?
To accomplish what you want, you first need to understand what you want. Sounds simple enough, right?
However, in a Harvard Business review they found that,
“The vast majority of executive teams spend less than one hour per month discussing strategy.”
Many companies have avoided Social Media or “attempted Social Media” only to fall short of their goals.
The reality is that Social Media has become the new website in a sense. In order to do business you have to be in Social Media just like you need to have a website.
The biggest reason most Social Media Strategies fall short is simply from looking at it with a limited view.
Companies focus on “one off tactics” versus looking at it from a 70,000 foot view. By combining multiple digital marketing pieces together you can substantially increase your results. Instead of one action equaling one result you will get one action generating massive results.
How can I reboot or restart my Social Media Strategy?
Before we start tearing things down and rebuilding, focus on what is working for you.
Where are things not clear? Look at who your specific target markets are and what is your specific call to action. Is what you have in place clearing leading them to take action?
Often times, it is simply a few missing connections that can take a struggling Social Media Strategy and turn it into a powerful Social Media Strategy.
We look at over 30 different indicators to truly understand where the “treasure” lies for a company with their Social Media Strategy.
By time we are finished, a client will easily understand how to take their Social Media and “kick it up a notch”.
We would love to learn more about you and your company and see how we might “connect the dots” within your online strategy.
We believe all great things start with a simple conversation.
Please feel free to schedule a conversation with us by clicking the button below and visiting our online calendar.
We are excited to take your “woah!” and turn it into a “WOW!”